Content display / The visual dictionary

Card.

A contained unit of related content and actions.

Also calledcontent cardtile
01

See it in context

UI illustration
Weekend in Kyoto

A quiet city guide

A card brings a single subject, such as a destination or document, into a bounded surface. Its hierarchy should make the primary content and any action clear without turning the entire page into competing boxes.

When to use it

Use for browsable collections with independently meaningful items.

Know the difference

A card groups content; a panel can hold an entire tool or persistent region.

WebiOSiPadOSAndroidmacOSWindowsLinuxtvOSAndroid TVvisionOS

iOS · iPadOS · macOS · tvOS · visionOS

Use the native platform presentation and terminology; adapt density and interaction to touch, pointer, remote, or spatial input rather than copying a phone-sized view.

Web · Android · Windows · Linux · Android TV

Use semantic content structures on the web. Touch, pointer, and remote layouts need different target spacing even when the same information is shown.

Primary documentation for the pattern and its platform conventions.